Oman came toOxford Streetfor two weeks.
Live Oman took over Oxford Street with developers, architects, films, music and investor sessions. These are the highlights, and the two financing and residency points that matter most if you buy from overseas.
Why this show?
Oman wanted to tell the world a different story. Look deeper than the headlines: the facts below come from third-party sources.
Ports outside the chokepoints
Oman's three main ports, Sohar, Salalah and Duqm, sit outside the Strait of Hormuz and Bab el-Mandeb. The World Bank said this is why Oman is less exposed to the conflict. Windward data showed Sohar ship-diversion requests up 1,766% and Salalah up 800% in March 2026.
Neighbours need the Arabian Sea access
Qatar has named Sohar, Salalah and Duqm as key alternatives to Hamad Port, and cargo cleared at Omani ports can now move overland into the UAE.
Diplomacy paying off
Oman keeps relations with both Iran and Saudi Arabia and has mediated regional disputes, which analysts say lowers its geopolitical risk compared with neighbours.
Higher oil prices, stronger finances
The IMF says Oman's oil and gas infrastructure has been largely unaffected, allowing higher production and exports. It projects the fiscal surplus to widen to 4.5% of GDP in 2026, from 0.6% in 2025.
Inflation contained
Inflation averaged 1% in 2025. The IMF reports 2.8% for January to May 2026, driven by food and transport, still low by global standards.
One of the safest countries
US News & World Report ranked Oman second in its 2026 safety index, behind Singapore. The Global Peace Index 2026 places Oman 60th globally and third in the Gulf.
Two things overseas buyers took away
Two terms from the programme that change how a foreign investor can structure a purchase in Oman.
Pay half, then borrow locally
Foreign investors can apply for financing from Omani banks once 50% of the property price has been paid.
Residency from a 30% down payment
Residency through Sultan Haitham City starts from a 30% down payment, for qualifying purchases.
Eligibility, lending criteria and residency conditions depend on the project, the bank and current Omani regulations. LaneTwelve Properties will confirm the exact terms for any specific unit before you commit.
The highlights
Kick off on Oxford Street
The programme opened with a launch at one of London's busiest shopping addresses. Passers-by were handed treats at the door while film crews and phones recorded the first hours.
The official opening
The VIP opening brought government and industry guests together, with Arabic and UK-based media recording interviews in front of the developers' models and screens.
Led by H.E. Dr. Khalfan Al Shueili
Developer takeovers
Each day, a different developer or consultant took over the space to show projects and meet buyers: TMG, Ahly Sabbour, Tathmeer, Al Nama, Adanté, Muscat Bay, Al Abrar, Vodafone Oman and more.
Omani Strings: Oud night
An evening of oud with Nibras Almullahi drew a crowd on the final Saturday, turning a property showcase into a cultural night.
GEMS School Management is opening a school in Oman
The Dubai-based operator behind the GEMS Education brand has announced its first school in Oman, developed with Adrak Developers LLC in Hai Al Naseem, Barka (South Al Batinah). For families relocating, it signals growing demand for international schooling near new communities.
- Opening planned for September 2027
- Early years through Year 13, growing to 1,600 pupils by 2035-36
- International curriculum, not yet specified
Oxford Takeover with Adanté
An investor programme hosted by Adanté in the Pink Room.
Future Blueprint: SOM and Grimshaw
Two global architecture practices on the blueprint for Oman's future.
Muscat AI Film Festival
A festival presentation, a dialogue and a session on Muscat as a hub for AI filmmaking.
Oman on the Global Art Stage
Haitham Al Busafi on Oman's place in the global art scene.
Oman after dark
KOPAL and a young Omani DJ closed the first Saturday with live music.
Design Dialogues
A four-hour conversation between Hamptons, ZHA, BIG and Savills.
Work, live, study in Oman
Rachel Chew on working, living and studying in Oman.
Foster + Partners and Omani architectural identity
A Foster + Partners presentation at noon, then Marwan Zabanoot Al-Mahri on Omani architectural identity at 17:00.
Oman is promoting itself in London
In August 2026, Oman's tourism ministry launched a campaign across the capital to put the Sultanate in front of Londoners and visitors.
London taxis carrying Oman adverts
London buses carrying Oman adverts
of the world's most important tourism markets
Gallery
Photos from two weeks on Oxford Street. Select any image to enlarge.
Fourteen days at a glance
Select a day to see every session. The taller the bar, the busier the day.
Thursday 24 September
- 11:00The official opening (VIP programme)
- 13:00–15:00Oxford Takeover, Adanté: investor programme
- 19:00–21:00Evening with Sohar International
Partners of Live Oman
Leading developers and national brands stood behind the Oxford Street programme.
Partners and exhibitors
Exclusive offers from the Live Oman developers
Adanté Realty's terms are below. For every other developer, message us on WhatsApp and we will send you their current offer.
Lux Collective Branded Residences
Payment plan
Offers from the other developers
Offers are set by each developer and may change or be withdrawn. Availability, eligibility and the exact terms depend on the project and unit. LaneTwelve Properties will confirm them in writing before you commit.
Have you missed out on the event?
You can still catch up. Talk to us and get the briefing, the projects and the payment terms the room was talking about, without leaving home.
- 1
Understand Oman
A clear, honest briefing on the market, the ports, the economy and what is driving investor interest.
- 2
See the best projects
A shortlist from the developers who were on Oxford Street, matched to your budget, goals and timeline.
- 3
Buy with confidence
We check payment plans, financing and residency terms for your unit before you commit.
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